Relevant immunization communication strategy

NOLIMIT – During June 2025, the discourse of immunization has returned to the public spotlight on social media. The majority of discussions have a positive state, but there are also a number of critical discussions that underline challenges in delivering health messages. This report highlights five main topics, which can be used as a basis for strengthening the communication strategy going forward.

Who determine the dose of the HPV vaccine, the public welcomes positively

The most discussed topic is the decision of the World Health Organization (WHO) which states that two doses of the HPV vaccine are sufficient, even one dose is considered adequate for individuals under the age of 20 years.

The public response to this new policy is very positive, indicating the increasing understanding and acceptance of the public on the latest science -based information.

This momentum, according to the Nolymite report, can be used optimally to expand the youth immunization campaign. The message delivered must be simple and not confusing, emphasizing the effectiveness of one dose of the HPV vaccine.

This kind of communication is expected to strengthen public trust in the overall vaccination program, opening the way for a wider and equitable range of immunization.

Combined immunization: high enthusiasm, but needs to focus

Another positive trend that is monitored is the increase in invitations on social media to carry out various immunizations simultaneously, such as measles and rubella. This indicates that the community is increasingly open to more comprehensive health protection efforts.

However, Nolimit reminds that if too many types of immunization are campaigned simultaneously without neatly management of messages, the community has the potential to have difficulty understanding the specific functions of each vaccine.

Therefore, immunization campaigns are advised to remain focused on each type, but can still be framed in a big theme that is known to the public, such as the “National Child Immunization Month” or “Healthy Indonesia Movement.” This approach is expected to maintain the focus of the message without reducing the spirit for comprehensive health protection.

TB Immunization: Time for New Narration to Replace the Old

Discussion About Immunization BCG shows the existence of public concern for its effectiveness in preventing TB, especially related to the assumption that re -vaccines have not been clinically proven.

This situation is a strong indication that people are now starting to demand more innovation and transparency in the world of vaccination.

The government needs to take proactive steps by building a new narrative regarding the direction of development of the next generation TB vaccine.

With this approach, the public will not only get clear information, but also the hope of the advancement of national health technology.

This is expected to maintain public confidence in the immunization program in Indonesia.

HPV and Sexuality Stigma: Medical Narration needs to be strengthened

Although it does not dominate conversations like other topics, the issue of the benefits of HPV vaccine for individuals who have been sexually active remains an important concern.

This indicates the existence of moral stigma that is still inherent in the perception of the community related to this vaccination.

To overcome these obstacles, health messages need to be focused on medical facts and long-term prevention benefits, instead of assessing one’s lifestyle.

Neutral and empathetic communication is believed to be more easily accepted, so that it can avoid resistance from certain community groups and encourage the reception of the HPV vaccine more broadly.

Free Immunization Program for the Lop of Highlights, Effective Expansion and Communication

The free immunization program held in several regions appears in a relatively small number of conversations on social media.

Nolimit indicates that this condition can mean that the program has not been well communicated to the public or its scope is still very limited.

In fact, this kind of initiative has great potential as a means of equal distribution of health services, especially in areas that are difficult to reach.

Therefore, the government and local partners are encouraged to expand the range of free immunization services and Strengthening public communication So that this important information really reaches people in need.

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