Definition and Latent Dangers of Local Issues Media tracking is an analytical system that monitors, collects and evaluates billions of digital conversations online real time to detect potential crises before they escalate. This definition is the absolute foundation for the public sector in the current digital era. Have you ever seen a regent’s policy …
Blurred Lines Between Personal and Professional Brand monitoring in the context of executive protection, it is a process of proactive monitoring of digital track records and public conversations that mention the name of a company leader (CEO/Founder) to prevent a reputation crisis that could harm the brand corporately. Imagine this scenario: Your marketing team …
In the past, if you wanted to invest in gold, you only had two choices, namely buying jewelry or precious metals and then storing them at home. Now the story is different. Just open the application on your cellphone, a few clicks, and you can have your own gold. Very practical, right? Interestingly, gold does …
Cold War in the Board of Directors’ Meeting Room Have you ever left the board of directors’ meeting room with feelings of mounting frustration? You and your team have presented a truly brilliant digital marketing campaign idea. The visuals prepared are very stunning, copy writinghis is sharp, and his channel strategy is very comprehensive. …
Mencari pelarian dari cuaca yang sedang panas-panasnya? Berenang di kolam terbuka atau berlibur ke pantai saat musim liburan sekolah ini jelas merupakan pilihan yang tepat. Sayangnya, momen menyenangkan ini seringkali dirusak oleh masalah kulit yang perih dan terbakar matahari. Hal ini biasanya terjadi karena Anda tidak menggunakan perlindungan matahari yang dirancang khusus untuk aktivitas air. …
DKI Jakarta’s 499th anniversary celebration fell on June 22 2026. However, the excitement was not over yet. For those of you who missed various special promos on Jakarta’s anniversary yesterday, there’s no need to be discouraged. Entering June 24 2026, there are still lots of attractive offers that remain active, some are even deliberately prepared …
Pernahkah Sahabat Hemat merasa repot harus membawa botol sunscreen yang besar saat sedang asyik berwisata? Belum lagi, rasa malas sering muncul karena tangan menjadi lengket dan berminyak setelah mengoleskan sunscreen cair di tengah cuaca panas. Masalah ini sering dialami saat kita sedang traveling, baik itu naik pesawat atau sekadar jalan-jalan santai di pantai. Karena itulah, …
Musim Piala Dunia telah tiba! Ditambah dengan momen libur panjang sekolah anak, ruang keluarga kini pasti menjadi area paling hidup di rumah. Mulai dari para suami yang antusias menonton pertandingan tim jagoannya, hingga anak-anak yang asyik maraton acara favorit mereka seharian. Di tengah keseruan ini, wajar jika Anda mulai merasa khawatir. Pernahkah Anda mendapati keluarga …
Definition and End of the Era of Pseudo Metrics Media tracking is a systematic and analytical process for tracking, measuring and evaluating the entire digital conversation footprint resulting from a communications campaign, to prove real financial impact (ROI). This definition is a new foundation for every marketing practitioner in the modern era. You just …
Membeli TV baru adalah momen yang menyenangkan bagi hampir setiap keluarga di Indonesia. Rasanya seperti membawa pulang jendela hiburan baru untuk seluruh penghuni rumah. Namun, seringkali kegembiraan ini berubah menjadi penyesalan setelah TV sampai di rumah. Anda mungkin merasa TV tersebut terlalu besar untuk meja TV Anda, atau justru terasa sangat kecil saat Anda sudah …