The Indonesian skincare market is growing extraordinary. In 2025, national cosmetics market revenue will reach approx IDR 35.6 trillion and is estimated to continue growing 4.73% per year. The number of cosmetics companies jumped from 1,039 units in 2023 to more than 1,500 units in 2024with 88,178 product notifications recorded at BPOM. But behind …
Skincare Social Media Strategy: Based on Data, Not Assumptions