Social Network Analysis to See Interaction Relationships on Social Media

NoLimit Indonesia – If we open social media, it feels like entering a large room filled with conversations from various directions. There are those who are seriously discussing it, there are those who are just joking, promoting, or just joining in in the comments column.

But, have you ever wondered: why are there accounts that once post immediately go viral, while others have no response even though they are active every day?

The answer can be found through Social Network Analysis (SNA) analytical methods to understand how relationships and interactions are formed in the digital world.

What is Social Network Analysis (SNA)?

Simply, Social Network Analysis is a way to map relationships between accounts on social media based on the interactions they have. Think of social media like a digital city map:

Each account is a point (node), and each interaction such as a like, comment, mention, or retweet is a line (edge) that connects these points.

From thousands of interactions, a digital relationship map will be formed that depicts who interacts most often, who is the center of attention, and how conversations spread from one group to another.

Why is Social Network Analysis Important?

For individuals and brands, SNA is not just an interesting visualization, but a strategic tool that can unlock many insights. Through this analysis, we can find out:

• The most influential account (key influencer) in a topic.
• Conversation group (public) who often appear, such as music fans, culinary lovers, or Korean drama fans.
• The pattern of spreading issues from which accounts the conversation starts and how it spreads to other communities.
• The sentiment and atmosphere of the conversation, whether dominated by a positive, neutral or negative tone.

For example SNA

For example, when a new song goes viral on TikTok, one account makes a video, then other users use the same song. User groups were formed to discuss dance challenges, lyrics, or even singers.

Or when a viral food product appears, such as a unique boba drink, it usually starts with a food blogger sharing a review. From there, culinary lovers joined in the discussion, and other brands joined in the promotion. All conversations are interconnected and through SNA, these relationships can be clearly visualized.

The Role of Technology in Social Network Analysis

Analyzing relationships between accounts manually is certainly impossible. This is where technology comes in Social Network Analysis role. In Indonesia, one of the pioneers in this field is NoLimit Indonesia, a technology company that focuses on social media monitoring and social media listening.

Through its interactive dashboard, NoLimit is able to display visualizations of conversation networks on social media. Users can easily see:

• Trending issues,
• The most active discussion group,
• The account that is the chat center,
• and patterns of information dissemination from one community to another.

With visual displays such as network maps, social media analysis becomes easier to understand, quick to access, and rich in insight.

So, social media is not only a place to share content, but also a space where relationships and influence are formed. Through SNA, we can understand why something goes viral, who has the most influence, and how digital conversations shape public opinion.

Technology such as that developed by NoLimit Indonesia makes this analysis not only visually interesting, but also of strategic value for brands, government institutions, media, and the general public in understanding the dynamics of digital interactions in Indonesia.

FAQs about Social Network Analysis (SNA)

1. What is Social Network Analysis in social media?

Social Network Analysis (SNA) is a method for mapping relationships and interactions between users on digital platforms. This analysis displays a conversation network that shows who is talking to whom, who has the most influence, and how issues spread online.

2. What are the benefits of Social Network Analysis for brands and governments?

For brands, SNA helps identify key influencers, monitor the spread of issues, and understand public sentiment towards products or campaigns.
For the government, this analysis can be used to monitor social issues, identify public opinion figures, and anticipate the spread of hoaxes or sensitive issues on social media.

3. How does Social Network Analysis work?

SNA works by collecting interaction data from social media such as Twitter, Instagram, or TikTok. The data is then analyzed using an algorithm to map relationships between accounts and form a visualization in the form of a network map.

4. What is the relationship between SNA and social media monitoring and listening?

Social media monitoring focuses on collecting data on online conversations, while social media listening analyzes the meaning and sentiment behind those conversations. Social Network Analysis complements both by showing the structure of relationships between accounts, so that the analysis becomes more comprehensive.

5. Who uses Social Network Analysis in Indonesia?

One of the leading SNA technology providers in Indonesia is NoLimit Indonesia. This platform helps various sectors ranging from brands, government, to media to understand public conversation patterns and map networks of influence on social media in real-time.

With Social Network Analysis from NoLimit IndonesiaYou can see relationships between accounts, map public conversations, and find key influencers in one easy-to-understand visual display.

Get free demo access now and see how digital conversation networks shape public opinion in real-time.

Try NoLimit Dashboard Now understand the data, make decisions faster, and be the first to read trends before they go viral!