“Sage Green” Trauma and Dead Stock Betting Do you still remember the “Sage Green” phenomenon a few years ago? At that moment, almost the entire social media timeline turned into a sea of sage green. Brands that have predicted this trend are gaining massive profits. On the other hand, brands that are late in realizing …
Mencari alat dapur baru kadang memang membuat kita bingung. Apalagi jika Sahabat Hemat ingin rutin membuat jus takjil sehat selama bulan puasa. Pasti muncul pertanyaan, sebenarnya blender berapa watt yang paling pas untuk di rumah? Membuat jus untuk keluarga memang butuh alat yang andal. Kita ingin blender yang kuat menghancurkan es batu dan buah keras. Namun, kita …
Nightmare at the End of the Campaign Share a Digital Agencyrunning a campaign Give freely Ramadan often feels like a feast. Engagement rate soaring, amount follower clients rose drastically, and the weekly report looked solid green. The client is happy, the agency team is relieved. However, the party can turn into a disaster in the …
Sebagai ibu rumah tangga, persiapan sahur tentu menjadi tantangan tersendiri. Kita harus bangun di tengah malam untuk menyiapkan makanan. Tentu kita ingin memasak dengan cepat namun hidangan tetap lezat. Pastinya masakan juga harus sehat untuk seluruh keluarga tercinta. Tapi, kadang ada kekhawatiran tentang pemakaian alat listrik. Banyak yang takut tagihan listrik membengkak di akhir bulan. …
Waiting for the “Ting Sound” of Banking Notification For the general public, notification sounds mobile banking in the middle of the month of Ramadan is the most beautiful sound in the world. This is a sign that the Holiday Allowance (THR) has been disbursed. However, for those of us in the industry Digital Agencythat sound …
A complete guide to the Ramadhan sahur and iftar menu that is safe for ulcer and GERD sufferers. Know the dietary restrictions and recipes to prevent stomach acid from rising. Executive Summary Ulcer and GERD sufferers in Indonesia can still fast Ramadhan comfortably as long as they adhere to the right dietary principles: Avoid spicy, …
Friday Afternoon and Terror “Update Dong!” For one person Account Executive or Social Media Strategist in digital agencies, Fridays during Ramadan often mark not the end of the week, but rather the start of an administrative nightmare. Clients are demanding renew weekly. They want to know: “Has our advertising budget paid back?”, “Why are competitors …
In recent years, financial market volatility has become more frequent and has become a common condition. Changes in monetary policy, geopolitical dynamics and the rapid flow of information make market movements fast and difficult to predict. This situation not only tests the resilience of the market, but also the way investors make decisions. Sharp price …
Semantic Warfare in the Holy Month For one person copywriter or Media Planner in a Digital Agency, choosing the right words can mean the difference between sky-high ROI (Return on Investment) or a failed campaign. As Ramadhan 2026 approaches, a classic debate is once again emerging in agency meeting rooms: Which is more “powerful” in …
The “Zombie Scrolling” Phenomenon at 3 AM Imagine this scenario: It’s 3:30 in the morning. Millions of cellphone screens light up in the darkness of rooms throughout Indonesia. In one hand there is a spoon for eating, in the other there is a thumb that does it scrolling nonstop. This is a phenomenon Zombie Scrolling—a …