Definition and Latent Dangers of Local Issues Media tracking is an analytical system that monitors, collects and evaluates billions of digital conversations online real time to detect potential crises before they escalate. This definition is the absolute foundation for the public sector in the current digital era. Have you ever seen a regent’s policy …
Blurred Lines Between Personal and Professional Brand monitoring in the context of executive protection, it is a process of proactive monitoring of digital track records and public conversations that mention the name of a company leader (CEO/Founder) to prevent a reputation crisis that could harm the brand corporately. Imagine this scenario: Your marketing team …
In the past, if you wanted to invest in gold, you only had two choices, namely buying jewelry or precious metals and then storing them at home. Now the story is different. Just open the application on your cellphone, a few clicks, and you can have your own gold. Very practical, right? Interestingly, gold does …